Interview with Alberto Kurube, Marketing & Communication trainee at Qreer.com

Within Qreer.com, Alberto is a Marketing & Communication trainee, and together with our Marketing and Communications department responsible for the internal and external communication of Qreer.com and the job advertisements on the platform.

His expertise allows to allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.

1. What trends and developments do you see in term of marketing, communication and digital media?

In today’s world people communicate online, that is why you see that via a variety of media tools companies advertise their products, services and needs. In addition to banners and paid search marketing, e.g. Google AdWords Pay Per Click Online PR, there is an increasing trend among the following activities:

Content driven marketing,
marketing automation,
Wearables (e.g. Apple Watch, activity trackers, augmented reality)
Big Data (including market and customer insight and predictive analytics),
Conversion rate optimization (CRO) / improving website experiences,
Internet of Things (IoT) marketing applications Marketing Automation (including CRM, behavioral Email marketing and web personalization)
Mobile marketing (Mobile advertising, site development and apps)
Social media marketing including Social CRM and Social Customer Care, e.g. via a website chat, social media platform.

2. Nowadays you hear a lot about the term “corporate branding / Corporate design”, how are these terms applied within Qreer.com?

Corporate branding is an added value which embraces not only the core story of a company but also all products and services the business offered to its consumers. Within Qreer, the term corporate branding is an essential asset as it distinguishes not only who we are and what we do, but also represents the total offerings of the company.

Visually spoken, the corporate branding of Qreer is an umbrella which encapsulates its vision, values, personality and products. Therefore, A strong corporate branding strategy adds significant value to our corporations since it facilitates the implementation of Qreer’s long-term vision and provides a unique position in the marketplace.

3. How is marketing integrated with the recruitment department?

The recruitment department indeed requires the well-known marketing mix that is applied to produce a desired response from the target market. Marketing consists of everything that a company can do to influence a product or service demand and create or increase brand awareness.

Knowledge about marketing in execution is crucial as it supports companies, recruitment agencies and job boards to increase the candidate flow to their platform and to a career page. Being active on social media nowadays is a crucial part of a companies marketing strategy. To be found easier and understand a customer’s behavior it is necessary to think through how to write and promote your job description and via which channels it can be marketed to reach the right audience.

4. What are the main things (top 5) to take care of to promote and attract candidates to a job advertisement?

Sourcing;
Clear and easy to read job description;
Direct e-mail marketing;
Social media to create awareness;
Blog;

Do not sit and wait for candidates to apply, but also actively promote and source for candidates. In addition, writing a better job advertisement will attract better candidates. Thereafter, is your company sending out a weekly or monthly newsletter? Promote your job advertisements in the newsletter to attract those readers currently seeking for a job. They are probably already interested in your product or service. Every few seconds a new article is posted. However, the challenge is to become relevant and memorable. Next to a newsletter you could write a weekly blog. A company blog can be the perfect tool to display a positive image of your company.

5. What international marketing obstacles are currently active within the industry?, and what does Qreer.com do to overcome these obstacles?

Obstacles as a marketer are still to attract and engage customers. At Qreer, we put the hard work into making sure people can find our platform easily through Search Engines, and we try to engage visitors to content we share.

Having content driven pages with useful and exciting information is an excellent way to generate interest in our service and the job advertisements from our customers. In addition, in our weekly blog we give readers insight in our company activities, market trends and developments, and we provide tips and trics to both applicants and recruiters to optimize their activities. We strongly believe that the best way to keep our visitors actively interacting is to be up to date and be transparent as an organisation.

6. Qreer.com applies marketing activities to promote job vacancies, why do you think that many companies are still using traditional sources to find candidates?

Marketing and sourcing activities are really time-consuming. For some companies, traditional sources are less time consuming which makes it convenient to post a job vacancy and wait, also known as post and pray, until candidates apply.

Qreer applies not only marketing activities but also a proactive sourcing method to attract talent to the job advertisements. With a dedicated sourcing team, sourcing platforms and supporting technologies, Qreer identifies potential talent that match an job listed on Qreer.com. This means contacting and networking extensively and comprehensively with all matching profiles, while making use of professional networking sites, social media channels, visiting fairs, and mining CV databases.

7. What are your expectations to the trends and developments of marketing and communication in 2020-2025?

I predict that technology and consumer behavior will become integrated into unpredictable ways. Already now you can predict that the continued growth of mobile and its growing impact on brand messaging, the continued rise of video and virtual reality, the need for brands to work on a timeline that matches culture, not ad campaigns, will have a greater impact on the way companies apply marketing and communicate to their potential employees, customers and suppliers.

Do not forget that they (job hunters) are also watching your corporate videos, reading your articles and tweets made by those who work at your company, viewing pictures of corporate events, and reviewing LinkedIn profiles of potential colleagues, before applying to a job at your organization. Never has it been easier to research a potential employer and formulate an opinion without having had contact with anyone from the organization face-to-face.

Finally, there will be a shift from talking at the people to making the people talk. People don’t necessarily want to be marketed to, so companies should look to create engagement and conversations at every consumer touch point. Qreer.com aims to make everything we do a catalyst for conversation. In terms of our advertising, we want people to ask, “What’s the product? What does that job entitle? Who’s this company, offering that job? What are others saying about it?” Everything must be about the conversation. We want people and companies to see our platform, care about our brand, and want to share with others to help them move forward.

Qreer.com was founded in 2010 and its fast growing team have many years of experience in international (technical) recruitment. The teams in Netherlands and UK are responsible for the current growth the company experiences and will continue to expand their services. For more information and inquiries please contact +31 40 700 9709 or via info@Qreer.com

To see the current job openings in your field:

Welcome to Qreer

Why Europe

Products Qreer.com

European Exposure

Sourcing activities