HOW TO PROMOTE BUSINESS

Promoting your own business is not an integrated skill that everyone possesses. Promoting your business is key to stay in business, as it is by promotions that your product or service gets known by its potential customer.

We listed some helpful tools that can easily be implemented in your own promotional activities without too much effort or costs. These promotional tools might vary in the amount of time that you have to put into it, as well as costs. So how exactly can you increase your visibility in the market and create awareness and interest among your potential customers?

1 – WHY USE LOCAL LISTING SERVICES?

Subscribing your business on various local listing services helps a business to be found more easily by its potential customers. The 3 largest and well known listing services are Google Places, Yahoo! Local and Bing.

Registering your business with Google Places allows it to be found more easily on Search, Maps and Google+ so that customers can find you, no matter what device they are using. Registration is easy via a registration form, Google will come back to you via phone or email to verify.
Yahoo! also has a large database of businesses called Yahoo! Local. It is free, and it can support you to attract more attention by including photos and detailed company information.
Microsoft’s Bing has a similar service that’s easy to sign up for. Bing Places for Business is available for United States, Australia, Austria, Brazil, Canada, China, Germany, Hong Kong, India, Italy, Mexico, Spain, Switzerland, Taiwan, United Kingdom.

2 – WHY IS SEO IMPORTANT TO YOUR BUSINESS?

It cannot be said enough, the reason why SEO can be so important to your organization. Besides existing as a company, it is of crucial importance nowadays to be found on the Internet.

Most traffic will come to your site through search engines. Search Engine Optimization (SEO) cannot be underestimated in the world of constant Googling. Pick up a book or head over to an online how-to-guide on SEO and make sure your site is primed for performance on search engines.

Creating a list of the top keywords you want your company to be found on is a good first start. Creating content using these keywords, updating this content on a regular basis and sharing the content as well on social media for example are excellent first steps to make.

Monitoring your website using site analytics software is a useful way of finding out where the traffic to your site comes from and which sources are most effective to scale up activities on those platforms and increase traffic even more.

Last but not least getting backlinks / referrals to your website is an effective way of increasing your ranking in the search engine result pages (SERP). Search for high end websites or companies to partner with and get referrals on their domains to your website using the keywords listed above to increase findability on those search items.

3 – CHANGE YOUR HEADLINES AND KEEP YOUR HOMEPAGE CLEAR AND NEAT

Open your web browser, type in your company’s website, and note what is the first thing that catches your eye? Now imagine that your customers do the same, what is the most important thing on the website that you want your customer’s to see first? Notice anything?… the headline and images you use can distract your customer from what is supposed to be your core business.

A clear image or headline can point out a customer’s pain point and immediately show a solution in the form of your service or product.

In addition, clearly stating your service or offering your core product to your homepage eliminates distractions. This tip is very easy to test and implement. Choose a product or service and highlight it on the home page, write a catchy text and place it for a week on the front page. Check the results seven days later to see if it was successful. Off course you highlight any additional services or products on other pages.

4 – REFERRALS TO CREATE CREDIBILITY

Today customers receive a lot of advertisements and sales pitches. Ever wondered what you can do to convince your customers to test or purchase your product/service?

In most situations the decision is based on trust. Does the customer trust the business’ website, seller, and product/service well enough to pay for it. In order to gain trust from your prospects you will need to show and share experiences and be open and transparent.

Share a ‘behind the scenes movie’, ask and share referrals of actual customers, and offer trials. A referral, however, should always be latterly copied from your customers email. When you succeed in showing potential customers the benefits of your product or service, then your conversion rates increase, the overall customer journey will improve, and costs can be lowered.

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These tips are just on the tip of the iceberg as there are many more tips available online. These can be used as a starter guidance to have at least a stable ground on the WWW to be found better by your potential customers and can actually directly improve your business sales if implemented correctly.

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