Here at Qreer.com, we understand the needs of our clients – which is why we have created a list of tips to help you best utilize our website to attract Native speakers, and how to improve your outcomes.
In this summary, we will use the example of Germany Speaking candidates but you can apply the strategy and tips to any other language candidate.
The troubles in being able to attract German speakers are recognizable for recruiters across Europe. While they are more than ready to travel, this isn’t always the same when it comes to relocating for work. With the low unemployment rate and range of opportunities in Germany, it isn’t difficult to perceive any reason why Germans are not all that anticipated in their eagerness to migrate.
How to Attract Native Speakers
For any successful recruitment strategy it’s essential to take into account what is critical to Native speakers when searching for a job:
Follow User Habits
When you attempt to attract native speakers it is crucial to understand and follow the different habits of job seekers for each country. For example, The German stereotype of being always early is not mistaken, they are really early birds when it comes to searching for a job, beginning to search for jobs earlier in the day than any other European country. Therefore, to improve the visibility of an offer for German speakers it would be important to consider posting at the start of the week earlier in the morning to reach more German jobseekers.
On the Qreer.com website, the most recent job post always show on the homepage and at the top of job searches – an important feature to take advantage of.
Explain more about the cost of living
When you’re looking for candidates that most likely need to relocate for the position, It can help to better inform candidates about the country and the general costs of living, such as accommodation, food etc. This information can be an important part of a person’s decision-making when deciding on places to relocate to.
Emphasize the location
Where the location of the job can be a deciding factor on itself. You need to distinguish between native speakers applying or just scrolling past a job offer. For example, including details about your location, such as climate and weather information and hotspots in the region can be very attractive for native speakers. Therefore, it is advised to include these tips and information in the description and title of the offer.
Describe the benefits that you offer
A clear overview of the benefits package is very important when trying to attract those hard to find candidates. Including things such as company discounts, holidays, team activities and your company culture in your description are key in attracting more candidates.
Include details about relocation support
Moving abroad for a job can be extremely intimidating for anyone that never lived or worked anywhere other than their home country. This does not only count for German speakers but for anyone. If you offer any kind of support in their relocation process, such as housing, for example, it is important to include this in your description as it will make your offer realty stand out.
Mention health Insurance if you offer it
If your company offers health insurance as part of the offer then it is also advised to mention something about this. for example, while in Germany healthcare costs are covered by Social Security, it’s still useful to mention it in your job description.
How to best use the Qreer.com website to attract German speakers
Choose your timing wisely when posting job offers
As mentioned before, Germans are early-birds when it comes to job hunting, they prefer to search at the beginning of the week, early in the morning. Therefore, posting at that time can be a great and easy way of boosting your visibility as lots of German speakers are active on our platform at that moment.
Consider investing in visibility features
Sometimes even after following candidate trends and writing a great offer, it can still be tough to attract native speakers, especially when your competition is active and visible. At Qreer.com, we have developed exclusive visibility features to help you find those hard to find candidates.
One of the most effective ways to increase visibility within the Qreer.com site is via our highlighted features. We offer different levels of promotion depending on your needs, with some options appearing within the top of the main jobs list, highlighting your job ad in the overview, or both.
Options such as a ‘Candidate Mailings’ are also a great way of reaching specific candidates by educational background, language, specific skills, locations and more in our database.
In addition, we also offer a dedicated blog post – we can prepare an article on suggested themes with links to your website and offers. You can contact our campaign experts for more information about these options (hello@Qreer.com or +31 40 700 9709).
Optimize your job title to make it more attractive
The best way to stand out is to emphasize more in the job title to help get the attention of native speakers. Things like a relocation package or a great location are great things to highlight in this sentence.
Making the actual job title keyword, such as ‘Project Manager’ more attractive can also make your chances to attract native speakers to increase. Including things such as ‘International Project Manager’ or ‘Project Manager for Dutch Market’ can see a change in results.
Improve your description
An attractive job description is always of the essence when preparing your candidate search. You want to write a good job offer to attract native speakers. Short, vague and often incomplete descriptions are not appealing for job seekers and most commonly lead to bad application results. It is therefore important to include a complete description including:
• A detailed job description, including tasks and responsibilities. Make sure this includes the department, key responsibilities etc.
• Requirements e.g. specific language level, experience, and specialisms.
• Important skills needed. This will match with the ‘My Job Matches’ section within candidates profiles and adding keywords will help position your jobs better in searches.
• Education and work experience required.
• Location. Drawing more on an appealing location and information on hotspots can help to attract more candidates.
• Benefits offered e.g. housing, paid flights, permits, visa etc.
• Salary range
Having a well-written offer can not only increase your ranking in the internal searches on the Qreer.com site but also improve the offer’s ranking through Google – this can help to bring further candidates from outside Qreer.com.
It is also important to write the offer in English as well, as this is the language of our website. Please request an additional free credit with our campaign experts to post the same job twice in different languages (hello@Qreer.com or +31 40 700 9709).
Make use of our smart job marketing tool Qreer.com
At Qreer.com, your job offers are our main focus, making it essential to take advantage of smart job marketing tool. For each offer, you can set the summary that you require, e.g. language, educational background, educational level, specialism, experience, focus keywords. If you make a well-thought selection in this summary, this means that candidates with similar profiles settings are notified and able to apply.
However, if you are looking for two different languages (for two of the same role) then it is advisable to not publish both as mandatory and to publish two separate job offers instead – one for each language.
Share your feedback with us
We are dedicated to finding you the best results in your recruitment, so we’re always here to help you.
Finding the right candidates for you takes both time and effort, so it is vital to keep checking your dashboard in our website for new applications and how results are going. Keeping in contact with us helps to improve our services to you, and importantly your recruitment needs. We take our feedback very seriously, and we are always looking for ways to improve.