Content marketing is used by companies to attract future employees; highly skilled and creative team members can help bring the brand great results.
We have listed tips for you to bring candidates to you using content marketing.
Create Proven Content
It’s obvious that awesome content generates results. But times are changing; that’s why companies have to start being creative and result in content marketing. Building content that is geared towards your potential candidates is the most effective way to raise awareness.
Optimize Your Content
The main focus of content marketers is to optimize their content for conversions. They want every blog post or Instagram ad to move their potential customers to do something: click to read, click to call, etc. That’s something recruiters need to start doing.
It is crucial that your site is optimized for mobile users. A survey from Glassdoor found that 90% of job seekers search for jobs via their mobile devices (Glassdoor,2014). A company site that isn’t optimized for the visitors, there is a pretty big chance that they are never going to return.
Pay Attention to SEO
Be sure to use the proper names, headings, titles, links, metadata, and even keywords in your content to make sure it performs great in the search engine rankings.
Promote, Promote, Promote
Lastly, great content marketeers promote their content online as well as offline. They don’t simply click “publish” on a blog post and then hope that people just find their work. Instead; they promote it over a wide variety of channels.
These were tips on how content marketing can help you attract more candidates.
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