Attracting candidates via e-mail

As known, a candidate that is approached by a company is called a passive candidate. Since, the company is taking the initiative it is of high importance to land a good impression with the potential applicant.

While calling a candidate can be perceived as unexpected and unpleased, most say it is recommended to first send an introducing e-mail. While writing a standard e-mail may take less time and the quantity you reach with it might be high, it is (obviously) better to take the time and write a good and well-thought e-mail to attract the candidate.

# CAPTURE INTEREST

The first thing on the list is to capture the readers interest with the subject line of the e-mail. You can easily write that you have seen their CV in a database or on a social network site, but a creative line will capture interest.

# DO YOUR RESEARCH AND PERSONALIZE THE E-MAIL

Passive candidates know when they receive the same e-mail that has been send to 20, 50, or 100 other candidates. Also, do not make it so personal that you’re recruiting for a date.

By personalizing the e-mail and explaining exactly why they are being targeted creates trust. Find as much information that could support you in writing a personal e-mail. You can use LinkedIn, Twitter, portfolio’s, and other projects this person has taken part in. By finding the right information, it makes it easier to explain how that matches with why you are reaching out.

# THE JOB

the main reason why you approached this specific person is because you have seen a match with the requirements your company is looking for. Don’t just explain what match you have found, explain why you think this particular skill, experience, can be used and advances in the position you are recruiting for.

# FOLLOW UP

The importance of following up on you candidates is of crucial importance. Explain what the steps are in the hiring process to eliminate any misunderstandings.

# OUTSOURCE – QREER’S CUSTOMIZED MAILING

In some cases, companies outsource the marketing of their vacancies to attract candidates. In that case they have the e-mail come from a non-recruiter, such as Qreer.com. Companies who want to combine corporate branding with recruitment use a dedicated e-mail to reach out to a large target group and highlight their jobs –

Qreer’s dedicated e-mail is created in complete corporate style and send to over 85.000 international (European) job seekers with an background in engineer or IT.

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Attracting candidates via e-mail

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